MojoCoach™ Certification
THE CERTIFICATION PROGRAM FOR COACHES WHO WANT RESULTS THAT LAST
Your clients know what to do. So why can’t they make themselves do it?
MojoCoach™ Certification teaches you to answer that question in real time, not with better goal-setting or stronger accountability, but with a deeper question: why your clients are motivated, and whether that why is working for them.
October 2026 · Limited enrollment
THE PROBLEM
You’re doing everything right.
You ask the right questions. You hold the space. You set clear goals and build accountability into every session. Your clients leave feeling seen and ready to move.
And then - they don’t.
Or they do for a while. And then they stop. And you find yourself wondering what you missed.
Here’s what the research says: what matters most about motivation is the quality, not the quantity. Not whether your clients are motivated, they always are. The question is why they’re motivated, and whether that reason has the quality to sustain action over time.
Conventional coaching, even excellent conventional coaching — rarely addresses this. It addresses performance. Accountability. Mindset. Goals. What it leaves untouched is the motivational foundation beneath all of those things.
That's the gap MojoCoach™ Certification closes.
THE METHODOLOGY
GROUNDED IN 60+ YEARS OF PEER-REVIEWED RESEARCH
Most coaching moves people forward. MojoThriving™ goes deeper first.
The most sophisticated coaching in the world addresses behavior, performance, and mindset. What it rarely addresses is the motivational root beneath all three.
MojoThriving™ - the methodology at the heart of MojoCoach™ Certification - goes vertical before it goes horizontal. Before asking what a client should do next, it asks why they’re motivated to do it at all. That sequence is what makes the difference between results that last and results that require constant reinforcement.
The foundation is Self-Determination Theory, developed by Drs. Deci and Ryan and tested across six decades and every inhabited continent. It identifies the three psychological needs - Choice, Connection, and Competence - that determine whether a person's motivation is sustainable or depleting. When all three are fulfilled, people don’t need to be pushed. When even one goes unmet, no amount of effort fills the gap.
MojoCoach™ Certification teaches you to see what’s happening at the foundational level, and to facilitate a shift.
The MojoThriving™ Framework includes:
The Spectrum of Motivation®
Six distinct motivational outlooks mapped from suboptimal to optimal. Three deplete vitality; three generate it. You'll recognize your clients in every one of them, and you'll be able to name what you're seeing within minutes of a session.
The Three Psychological Needs
Choice, Connection, and Competence. When these are fulfilled, optimal motivation follows naturally. When they're not, the most skillful goal-setting and accountability structures produce compliance at best and resentment at worst.
The Identify–Shift–Reflect Process
The three-step process clients use independently between sessions. This is what makes results stick when you're not in the room.
The MojoConversation™
A structured conversation framework for facilitating your client's shift from a suboptimal to an optimal motivational outlook. You'll learn to open a session with it and, critically, to recognize the moment midstream when a client gets stuck, set aside the forward-moving conversation, and facilitate a motivational shift in real time before returning to the work at hand. That midstream pivot is where MojoCoach™ fluency shows.
HOW MOJOCOACH™ FITS YOUR EXISTING PRACTICE
MojoCoach™ doesn’t replace your existing methodology. It explains why it works, and when it doesn’t.
The coaches who find MojoThriving™ most transformative are the ones who already have strong practices. Not because they need the most help, but because they have the most to gain from understanding the motivational layer beneath the practice they’ve built.
You don’t start over. You don’t replace your existing frameworks, whether DISC, GROW, Myers-Briggs, EQ, or anything else you’ve developed over years of practice. You gain a diagnostic lens that tells you what’s happening motivationally, so the tools you already have can do what they were designed to do.
That’s the design. MojoThriving™ is not a replacement methodology. It is the motivational foundation that makes every other methodology more effective.
Phil, an executive coach with a long-established EQ practice, put it precisely: "Most coaching certifications sold competing models or assessments. MojoCoach sharpened what I do — it didn't make me redo what I do." — Phil, executive coach, beta cohort participant
WHO IS THIS FOR
This certification is for you if:
You have at least 3 years of coaching experience and clients who get results, but not always durable ones
You're drawn to research-backed frameworks rather than one person's opinion on how to coach
You want a defensible differentiator you can articulate
You've built a strong practice on moving clients forward, and you're ready for a methodology that first goes deep, to the motivational foundation that makes forward movement last
You want something you can explain, not just feel
This is not for you if:
You're new to coaching and still building foundational skills
You're looking for a credential to hang on the wall rather than a methodology to use in the room
You prefer motivational approaches built on incentives, pressure, or accountability structures
WHAT'S INCLUDED
THE FULL MOJOCOACH™ CERTIFICATION INCLUDES:
Spark Your Motivation
The prerequisite online experience (2–4 hours, self-paced). You move through the Spectrum of Motivation® as a participant before you apply it as a practitioner. Included in the full package at no additional cost; available separately at $197 for coaches who want to begin before the cohort opens.
The Full MojoThriving™ Framework
Every component of the methodology is taught in sequence: the six motivational outlooks, the three psychological needs, and how they interact in real coaching conversations.
MojoConversation™ Skill Development
The practical core of the certification. You learn to conduct a real-time motivation conversation, identifying your client's current outlook and facilitating a genuine shift. Not roleplay. The framework you use in your practice.
MojoConversation™ Kits
Ready-to-use conversation frameworks differentiated by coaching community: life, executive, leadership, career, health and wellness, educational, and HR. The right tool for your specific clients.
Proprietary AI-Assisted Competency Validation
Scenario-based assessment built specifically for the MojoConversation™, not adapted from a generic platform. You select from real-world coaching scenarios, record your response, and receive specific, actionable feedback on your application of the methodology.
Two Live Sessions with Susan Fowler
Direct access to the researcher and originator of the framework. Not recorded sessions from a previous cohort. Live, with this cohort.
Open Q&A Sessions with Judes Donin
Judes Donin is Mojo Moments' Chief Innovation Officer, Lead MojoCoach™, and co-developer of MojoCoach™ Certification, with 25+ years in learning and development and deep experience coaching internationally. Bring your real client scenarios.
Model Integration Guidance
Specific guidance on integrating MojoThriving™ with DISC, GROW, Myers-Briggs, and other frameworks you already use. You deepen your existing toolkit - you don't replace it.
Self-Modeling
You apply the framework to your own motivation before working with clients on theirs. Every coach who has completed the certification describes this as the unexpected transformation at the center of the experience.
Wholesale Spark Seats for Client Use
After certification, you may purchase additional Spark Your Motivation seats at wholesale pricing to use as a repeatable client protocol.
Investment: $1,500
THE FOUNDING COHORT - OCTOBER 2026
The Founding Cohort is not early-bird pricing. It's a different category of membership.
MojoCoach™ Certification is built on three years of beta cohorts, two decades of field research, and everything the coaching profession has taught us about what coaches need in the room with clients. The testimonials on this page come from coaches who experienced earlier versions of this methodology and whose feedback directly shaped what you're enrolling in now.
What changed between those betas and the October Founding Cohort is significant. The enterprise focus was retired in favor of coaches, including executive, lifestyle, performance, organizational, sport, educational, and healthcare coaches. The MojoConversation™ moved to the center of the certification. AI shifted what coaches need from a methodology and the program was rebuilt to reflect that. The Founding Cohort is not the first time this has been taught. It's the first time it's been taught like this.
Coaches who enroll in the October cohort won't receive a discount for going first. They'll receive something more valuable: An opportunity to learn directly from the founder of Mojo Moments, Susan Fowler, and Lead MojoCoach, Judes Donin, and give them direct input on what you need to make this a transformational experience.
Founding Cohort members receive:
Two live sessions with Susan and optional Q&A with Judes
Acknowledgement as a Founding MojoCoach in future program materials — with your permission
First access to new MojoConversation™ Kits as they're developed
A direct role in shaping the next iteration of the certification, what coaches after you experience is partly built by you
The Founding Cohort is capped. When it's full, enrollment opens for a standard cohort - same methodology, different standing.
RESULTS IN THE FIELD
What Coaches and Clients Experience
MojoThriving™ has been applied across Fortune 50 companies, Olympic coaching teams, graduate executive education, and individual coaching practices globally. Among the organizations that have embraced it: WD-40 Company, whose CEO Garry Ridge championed the methodology for optimal motivation throughout his tenure, as part of a leadership culture that maintained 93% employee engagement through the Great Recession and experienced market cap growth from $300 million to $2.5 billion.
Canadian freestyle ski coach Jean-Paul Richard applied MojoThriving™ with his team at the 2014 Sochi Olympics. They came home with gold and silver medals.
Susan keynoted the Self-Determination Theory academic conference, introduced by Dr. Richard Ryan, the most-cited living psychological researcher in the world. Her books are translated into 14 languages.
Here's what coaches say when they put the methodology to work:
"The concepts I learned from Mojo Moments shed new light on how I work with my staff, run the team, and coach individual student athletes. Understanding motivation through a different lens changed the way we debrief practices and improved my ability to connect with talented but challenging personalities. Our performance improved with a conference championship and national tournament appearance. Following the Mojo Moments process for facilitating motivation conversations was especially useful with a pitcher on our team, helping him understand himself better and creating choices he found meaningful. Thriving in this new environment, he took responsibility for himself and had a terrific finish to his career. He recently signed a contract with the Milwaukee Brewers."
"I deal with three levels of motivation every day. I need staff members to follow protocols and regulations. I need patients to follow recommended regimens. And, faced with unprecedented economic and logistical challenges for running a healthcare practice, there are days when I need to master my own motivation. Mojo Moments provides me with the models, framework, and methodology for facilitating effective motivation conversations. If you catch me talking when no one else is around, I'm probably having one of those conversations with myself!"
What MojoCoaches Say
"After 20 years as a change coach, MojoCoach changed my approach in the first hour. Consider my mind blown."
"My successful coaching business focuses on EQ. I hesitated because most coaching certifications sold competing models or assessments. MojoCoach sharpened what I do — it didn't make me redo what I do."
"I find many coaching programs are American-centric, forcing me to adapt what I learn for my global clients. MojoCoach gave me a universal perspective that I can apply with clients wherever they are on the planet."
"After 20 years as a change coach, MojoCoach changed my approach in the first hour. Consider my mind blown."
"My successful coaching business focuses on EQ. I hesitated because most coaching certifications sold competing models or assessments. MojoCoach sharpened what I do — it didn't make me redo what I do."
"I find many coaching programs are American-centric, forcing me to adapt what I learn for my global clients. MojoCoach gave me a universal perspective that I can apply with clients wherever they are on the planet."
NOT READY TO COMMIT YET? JOIN US IN SEPTEMBER FIRST.
Before the Founding Cohort opens, we're hosting a free four-part webinar series.
Whether you're ready to commit to becoming a MojoCoach yet or not, the webinar series is the right next step. Register once and attend whichever sessions resonate with you, or all four.
WEDNESDAYS, SEPTEMBER 9–30 · 8:00–8:45 AM PT
September 9: Why Your Clients Know What to Do - But Can't Make Themselves Do It
September 16: The Hidden Cost of How You're Motivating Your Clients Right Now
September 23: The Conversation That Shifts a Client's Motivational Outlook
September 30: What It Actually Means to Be a MojoCoach
Come with your hardest client in mind. Leave with something you can use before your next session ends.
Registration opens soon!
Your clients are always motivated. The question is why and whether that why is working for them.
MojoCoach™ Certification gives you the framework to answer that question in real time, in every session, with every person you coach.
The Founding Cohort opens October 2026. Enrollment is limited.