You can’t take your clients somewhere you haven’t been.
That’s not a critique. It’s the geometry of coaching.
The coaches who get the most durable results from their clients aren’t the ones with the best goal-setting frameworks or the sharpest accountability systems. They’re the ones who understand motivation - not as a concept to explain, but as a lived experience they’ve worked through themselves.
Spark Your Motivation is where that understanding begins. For you.
What if you could identify the exact quality of motivation beneath any goal, yours or a client’s, and know what to do about it?
What if two to four hours changed not just how you think about motivation, but how you work inside every coaching conversation?
What if thriving and achieving weren’t a tradeoff, for you or for the people you coach?
THE PROBLEM (NAME THE PAIN)
You’ve been coaching for years. You’re good at this.
And yet.
On certain things, building your practice, managing the financial side, closing a client, navigating a difficult conversation, stopping a habit you've tried to stop before - you stall. Not for lack of effort. Not for lack of intention. You stall in ways that feel familiar, and that you recognize immediately in your clients.
That recognition matters.
What holds you and your clients back, even with the best intentions, is the motivational foundation beneath the goal. When the psychological needs for Choice, Connection, and Competence aren't being fulfilled, no amount of goal-setting, accountability, or action planning produces durable results. You're building on sand, whether the goal belongs to you or to your clients.
The issue is never the quantity of motivation. It's the quality.
That's the gap Spark Your Motivation closes, for you first, and through you, for every person you coach.
THE REFRAME (THE BIG IDEA)
You and the people you coach are always motivated. The question is why.
Motivation is not something people have or don't have. There is no unmotivated client. There's only low-quality motivation, suboptimal outlooks rooted in external pressure, fear of consequences, or complete disinterest - or high-quality motivation that fulfills three psychological needs for Choice, Connection, and Competence.
The difference between the two is what we call MojoThriving™. Vitality instead of the low-grade energy that needs constant reinforcement. Sustainable results instead of cycles of stopping and starting. Shifts at the level of motivation itself - not just behavior.
This is the same science for you and for your clients. When you understand your own motivational outlook, when you've worked through what you'll come to know as the Spectrum of Motivation® for yourself, you develop a precision in coaching conversations that can't come from studying the model from the outside. You recognize what you've felt. You know where it leads.
MojoThriving™ is rooted in Self-Determination Theory, 60+ years of peer-reviewed research on why we do what we do, and why we don't do what we say we want to do. Not inspiration. Science. Even though it's wonderfully inspiring.
Spark Your Motivation brings that science into your own experience first and then into your coaching practice.
The Spectrum of Motivation®
Six distinct motivational outlooks mapped from suboptimal to optimal. Three deplete vitality; three generate it. You'll recognize your clients in every one of them, and you'll be able to name what you're seeing within minutes of a session.
WHAT YOU'LL EXPERIENCE
A two- to four-hour experience that changes how you see your own motivation - and every client conversation.
Spark Your Motivation is a self-paced online course built around the Spectrum of Motivation® - a research-backed model that replaces the outdated intrinsic/extrinsic binary with six distinct motivational outlooks your clients move between, every day.
What makes the experience different: you go through it as a participant before you use it as a practitioner. That sequence is intentional. The model lands differently when you've lived it.
What's Included:
The Spectrum of Motivation® Model
Understand the six motivational outlooks, three suboptimal outlooks that deplete vitality, three optimal outlooks that generate it, and what each one looks and feels like. You'll recognize these outlooks in yourself first, and then in every client conversation you've ever had.
The What's Your MO? Survey
An empirically sound, 18-item survey that surfaces your current motivational outlook for a specific goal, habit, or situation. You'll take it for yourself and see exactly what your clients experience when motivation quality is the question.
The Identify–Shift–Reflect Worksheet
The core MojoThriving™ coaching tool you can use with yourself and bring directly into your next client session. Plus additional worksheets, including Values and Purpose, that you'd otherwise need to purchase separately. Not concepts to study. Tools to use.
Free Live Debrief with Susan and Judes
After completing Spark, you're invited to a live virtual session where we explore your experience, answer your questions, and show you exactly what applying the full MojoThriving™ framework looks like in practice.
WHO IS THIS FOR
This is for you if:
You have at least 3 years of coaching experience, yet something still feels incomplete in how you address motivation with clients
Your clients understand what they need to do, but struggle to do it consistently, and your current tools don't fully explain why
You've seen goal-setting and accountability produce compliance rather than lasting change, and you want to understand what's underneath that
You want a framework you can explain, not just feel, when a client asks how you approach motivation
You're curious about Self-Determination Theory and want to experience it through a real model, not an academic paper
You're a lifelong learner who keeps upgrading your practice because you take your clients' results seriously
This is not for you if:
You're brand new to coaching and still building your foundational skills
You're looking for a framework that replaces what you already do - Spark sharpens your existing tools, it doesn't replace them
ABOUT SUSAN FOWLER
Susan Fowler has built a career at the intersection of rigorous science and real-world practice, as a bestselling author, global keynote speaker, and one of the world's most trusted voices on human motivation. Her work spans some of the most widely used leadership and motivation programs in the world, including the internationally acclaimed Self Leadership program co-developed with Ken Blanchard.
Her bestsellers Why Motivating People Doesn't Work… and What Does (14 languages) and Master Your Motivation are grounded in Self-Determination Theory and have reached audiences across all 50 states and more than 40 countries. She is the founder of Mojo Moments and creator of the MojoThriving™ methodology.
What she teaches is not theory. She applied the Spectrum of Motivation® to navigate a Stage 4 cancer diagnosis with 70% first-year mortality, choosing her motivational compass deliberately at every stage of treatment. Her oncologist called the outcome a miracle.
What she offers coaches is not a certification to add to a wall. It's a framework that changes how you think inside a coaching conversation, in real time, with any client.
ABOUT JUDES DONIN
Judes Donin brings more than 25 years of learning and development expertise to everything she creates, as a content expert, instructional designer, qualified coach, and lauded facilitator. Based in the UK, she has worked with international organizations across the globe, with a depth of cultural awareness and global diversity experience that shapes every program she touches.
At Mojo Moments, Judes serves as Chief Innovation Officer and Lead MojoCoach™, leading the design of Mojo Moments’ core offerings, including Mastering Motivation, Mastering Motivation with Others, and the newest program, MojoCoach™ Certification.
What Coaches Say
"After 20 years as a change coach, MojoCoach changed my approach in the first hour. Consider my mind blown."
"My successful coaching business focuses on EQ. I hesitated because most coaching certifications sold competing models or assessments. MojoCoach sharpened what I do — it didn't make me redo what I do."
"I find many coaching programs are American-centric, forcing me to adapt what I learn for my global clients. MojoCoach gave me a universal perspective that I can apply with clients wherever they are on the planet."
"After 20 years as a change coach, MojoCoach changed my approach in the first hour. Consider my mind blown."
"My successful coaching business focuses on EQ. I hesitated because most coaching certifications sold competing models or assessments. MojoCoach sharpened what I do — it didn't make me redo what I do."
"I find many coaching programs are American-centric, forcing me to adapt what I learn for my global clients. MojoCoach gave me a universal perspective that I can apply with clients wherever they are on the planet."
THE OFFER SUMMARY
Everything you get for $197
Spark Your Motivation self-paced online course (2–4 hours)
The Spectrum of Motivation® model, six motivational outlooks explained and illustrated
What's Your MO? Survey, an empirically sound, 18-item survey revealing your current motivational outlook for a specific goal, habit, or situation
The Identify–Shift–Reflect Worksheet, plus additional worksheets you'd otherwise purchase separately
Free Live Debrief with Susan and/or Judes - live, virtual, no upsell pressure
When you complete Spark Your Motivation and attend the MasterClass, you'll have a clear picture of what MojoCoach Certification looks like, and whether it's the right next step for your practice.
Frequently Asked Questions
I've been coaching for 15 years. Will this teach me something new?
Almost certainly. What Spark addresses is not coaching skill - it's the motivational foundation beneath all coaching work. Most experienced coaches have developed excellent intuition. Spark gives that intuition a name, a model, and a research backbone. Zane, with 20 years as a change coach, described her first hour as mind-blowing. Not because she was inexperienced, but because she'd never seen her own practice through this lens.
How is this different from what I already know about intrinsic vs. extrinsic motivation?
The intrinsic/extrinsic binary sounds useful, until you try to apply it. In real coaching conversations, 'find your intrinsic motivation' is advice without a mechanism: what do you do when intrinsic motivation genuinely isn't present? The framework offers no answer. The Spectrum of Motivation® replaces that binary with six distinct motivational outlooks, and crucially, two of them are what conventional theory would call 'extrinsic,' and both are optimal. That reframes the entire coaching conversation. Instead of trying to manufacture intrinsic motivation, you help clients shift to the highest quality of motivation available for this goal, right now. Spark makes that precision usable.
Is this a sales pitch for MojoCoach Certification?
Spark is a complete experience in its own right. You'll walk away with a working understanding of the Spectrum of Motivation®, your own survey results, and a tool you can use with clients, whether you pursue certification or not. The live debrief session is an opportunity to reflect on what you learned and decide if full certification is the right choice at the right time for your practice.
What if I don't have time for another program right now?
Spark is 2–4 hours, self-paced. It fits into an evening, a weekend morning, or a few focused gaps in a week. The question is whether the people you coach getting more durable results, and being able to explain exactly why, is worth four hours of your time. And whether understanding your own motivation, not just your clients', is worth that same four hours.
Is this research credible - or is it another personality framework?
Self-Determination Theory has been empirically tested and validated across six decades, with peer-reviewed research conducted in countries spanning every inhabited continent. It is the most comprehensive framework for understanding human motivation that exists. Susan's Spectrum of Motivation® is the applied expression of that research, not a separate theory, and not a personality model. Her MojoThriving™ methodology has been applied with coaching clients, organizational leaders, and keynote audiences in 40+ countries.
The same science. For you and for them.
You came to coaching because you believe in human potential. Especially your own.
But somewhere in the work of building a practice, marketing your services, managing difficult clients, and sustaining the effort coaching requires, your motivation gets treated as a given. Something you handle privately, on your own time.
What the research shows - and what coaches consistently discover in Spark Your Motivation - is that your motivational outlook and your clients' are not separate problems with separate solutions. The science is the same. The three psychological needs are the same. The Spectrum of Motivation® applies to both.
When you understand your own motivational outlook with precision, you understand theirs. You stop guessing. You stop applying tools that address behavior when the real issue is motivation. You start asking the questions that shift something at the foundation.
That's what Spark Your Motivation offers. A two- to four-hour experience grounded in 60+ years of research - not as a concept to study, but as something you move through yourself, so you know exactly what it feels like to arrive on the other side.
Your clients have been waiting for this. If you're honest, so have you.
After completing Spark Your Motivation, you're invited to a free live session with Susan and Judes to answer your questions and see what the full MojoThriving™ framework looks like in practice.
Spectrum of Motivation® — Registered trademark of Mojo Moments™
Research foundation: Self-Determination Theory (Deci & Ryan, 1960s–present)
Applied in 40+ countries
Questions? [email protected]